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    Przemyslaw Kral Reveals How zondacrypto Turned Sports into Recipe for Success

    dfrancis36By No Comments13 Mins Read

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    Partnerships
    with major football brands like Juventus and Atalanta are set to help
    Polish-born cryptocurrency exchange zondacrypto spread its international wings.
    In an exclusive interview with Finance Magnates, the platform’s CEO
    Przemyslaw Kral reveals the company’s plans for the coming quarters and shares
    predictions for future Bitcoin (BTC) prices.

    It’s long
    been known that sports emotions intertwine with trading excitement. The largest
    companies in the finance and cryptocurrency world build brand awareness through
    sports partnerships for years.

    Football
    undeniably takes the lead here    , a fact well understood by zondacrypto.
    Besides footy, the company also promotes itself at cycling events, including
    the Tour de Pologne.

    “Our
    Polish origins as well as the fact that part of our sports sponsorship
    cooperations, like Wojciech Szczesny, former football Polish Champion Rakow
    Czestochowa, top WTA tennis player Magdalena Frech, and the UCI Gran Fondo
    World Champion Wojciech Szczepanik are from Poland, strengthen our credibility
    as the top European global crypto exchange,” Kral commented in
    conversation with Finance Magnates.

    The above
    focus on the Polish market, which still plays a dominant role in zondacrypto’s
    offerings. Of the exchange’s 1.3 million current customers, over a million are
    from Poland. Since 2021, their activity has allowed the platform to generate
    revenues reaching €37 million.

    However,
    Kral has an appetite for international expansion and making zondacrypto not
    just the largest Polish crypto exchange, but also a significant player in
    Europe.

    “Our
    goals are international, as are our collaborations with Juventus FC, Atalanta
    BC    , Giorgio Chiellini or Princess Charlene de Monaco Foundation, with more
    coming soon,” adds the zondacrypto CEO. The sponsorship of the Giro
    d’Italia is also noteworthy    .

    The first
    effects of these actions are already visible.

    Italy Becomes Second Most
    Important Market for zondacrypto

    By focusing
    on building visual presence at important Italian sporting events, including football
    matches and cyclicng events, zondacrypto has managed to make the country its
    second most important market at this time.

    “Previously,
    Italy was the 7th largest group among our investors,” revealed Kral.
    “Comparing the last half of the year with the second half of last year, we
    recorded a 10-fold increase in the number of customers from Italy.”

    The
    expansion strategy is bringing other benefits to the company as well. In the
    first half of 2024, the share of payments for zondacrypto services in euros
    significantly increased. Moreover, users are depositing more than they’re
    withdrawing, which favors the platform’s revenue structure. Meanwhile, the
    company has also obtained another license, meeting regulatory conditions
    imposed by the Swiss FINMA.

    “Comparing
    the last half of last year and the first half of this year, the share of
    payments in EUR increased by over 50%,” the zondacrypto CEO commented in
    conversation with Finance Magnates. “And users of our exchange
    deposit more than they withdraw from it, the difference is around 6%.”

    Currently,
    all assets deposited on on the platform are valued at €520 million. And
    although according to CoinMarketCap data, zondacrypto is only the 240th
    exchange in terms of daily spot volumes (not exceeding $2 million), it remains
    the leader in terms of trading on the BTC/PLN pair.

    Moreover,
    Kral hopes that the newly introduced native ZND token will help increase the
    attractiveness of the current offer, attracting new users to the platform.

    ZND Warmly Received by Traders

    The first public
    issuance of the ZND token took place in mid-July and was finalized in less than
    half an hour, raising over €400,000. This was just a taste of subsequent
    rounds, through which the platform aims to raise over €12 million and mint 189
    million ZND tokens. The main phase of the airdrop was launched last week and
    will last until mid-October.

    “The
    total supply of tokens is 700,000,000 units. The ZND token is deflationary,
    meaning that further asset pieces will not be minted. ZND is based on the
    ERC-20 standard, and its consensus algorithm is Proof-of-Stake. This aims to
    ensure optimal security, decentralization, and scalability for the
    project,” explains Kral.

    Like other
    large cryptocurrency exchanges, zondacrypto is introducing its own
    cryptocurrency to increase user engagement and provide an additional source of
    revenue. Users can count on commission discounts and better staking conditions,
    as well as participation in loyalty programs, while the exchange can raise
    additional capital through token issuance.

    Bitcoin to Reach New ATH
    This Year?

    When asked
    where he sees the price of Bitcoin in the long term, Kral suggested that there
    are “strong predictions for significant price increases driven by the
    halving event and institutional adoption,” which allow considering
    potential all-time highs.

    “Some
    analysts prognose that BTC could hit USD 100K by the end of the year. Experts
    like Anthony Scaramucci or Michael Novogratz go a step further and believe in
    reaching 150-170K USD within 18 months after the 2024 halving ,” said the
    zondacrypto CEO.

    He also
    drew attention to the popularity of cryptocurrency ETFs and growing
    institutional adoption.

    From the
    perspective of a cryptocurrency exchange CEO, the increase in BTC price and
    other main assets is certainly beneficial. Every “crypto pump” attracts new
    investors and clients, certainly much more than even the best promotional
    campaign.

    Partnerships
    with major football brands like Juventus and Atalanta are set to help
    Polish-born cryptocurrency exchange zondacrypto spread its international wings.
    In an exclusive interview with Finance Magnates, the platform’s CEO
    Przemyslaw Kral reveals the company’s plans for the coming quarters and shares
    predictions for future Bitcoin (BTC) prices.

    It’s long
    been known that sports emotions intertwine with trading excitement. The largest
    companies in the finance and cryptocurrency world build brand awareness through
    sports partnerships for years.

    Football
    undeniably takes the lead here    , a fact well understood by zondacrypto.
    Besides footy, the company also promotes itself at cycling events, including
    the Tour de Pologne.

    “Our
    Polish origins as well as the fact that part of our sports sponsorship
    cooperations, like Wojciech Szczesny, former football Polish Champion Rakow
    Czestochowa, top WTA tennis player Magdalena Frech, and the UCI Gran Fondo
    World Champion Wojciech Szczepanik are from Poland, strengthen our credibility
    as the top European global crypto exchange,” Kral commented in
    conversation with Finance Magnates.

    The above
    focus on the Polish market, which still plays a dominant role in zondacrypto’s
    offerings. Of the exchange’s 1.3 million current customers, over a million are
    from Poland. Since 2021, their activity has allowed the platform to generate
    revenues reaching €37 million.

    However,
    Kral has an appetite for international expansion and making zondacrypto not
    just the largest Polish crypto exchange, but also a significant player in
    Europe.

    “Our
    goals are international, as are our collaborations with Juventus FC, Atalanta
    BC    , Giorgio Chiellini or Princess Charlene de Monaco Foundation, with more
    coming soon,” adds the zondacrypto CEO. The sponsorship of the Giro
    d’Italia is also noteworthy    .

    The first
    effects of these actions are already visible.

    Italy Becomes Second Most
    Important Market for zondacrypto

    By focusing
    on building visual presence at important Italian sporting events, including football
    matches and cyclicng events, zondacrypto has managed to make the country its
    second most important market at this time.

    “Previously,
    Italy was the 7th largest group among our investors,” revealed Kral.
    “Comparing the last half of the year with the second half of last year, we
    recorded a 10-fold increase in the number of customers from Italy.”

    The
    expansion strategy is bringing other benefits to the company as well. In the
    first half of 2024, the share of payments for zondacrypto services in euros
    significantly increased. Moreover, users are depositing more than they’re
    withdrawing, which favors the platform’s revenue structure. Meanwhile, the
    company has also obtained another license, meeting regulatory conditions
    imposed by the Swiss FINMA.

    “Comparing
    the last half of last year and the first half of this year, the share of
    payments in EUR increased by over 50%,” the zondacrypto CEO commented in
    conversation with Finance Magnates. “And users of our exchange
    deposit more than they withdraw from it, the difference is around 6%.”

    Currently,
    all assets deposited on on the platform are valued at €520 million. And
    although according to CoinMarketCap data, zondacrypto is only the 240th
    exchange in terms of daily spot volumes (not exceeding $2 million), it remains
    the leader in terms of trading on the BTC/PLN pair.

    Moreover,
    Kral hopes that the newly introduced native ZND token will help increase the
    attractiveness of the current offer, attracting new users to the platform.

    ZND Warmly Received by Traders

    The first public
    issuance of the ZND token took place in mid-July and was finalized in less than
    half an hour, raising over €400,000. This was just a taste of subsequent
    rounds, through which the platform aims to raise over €12 million and mint 189
    million ZND tokens. The main phase of the airdrop was launched last week and
    will last until mid-October.

    “The
    total supply of tokens is 700,000,000 units. The ZND token is deflationary,
    meaning that further asset pieces will not be minted. ZND is based on the
    ERC-20 standard, and its consensus algorithm is Proof-of-Stake. This aims to
    ensure optimal security, decentralization, and scalability for the
    project,” explains Kral.

    Like other
    large cryptocurrency exchanges, zondacrypto is introducing its own
    cryptocurrency to increase user engagement and provide an additional source of
    revenue. Users can count on commission discounts and better staking conditions,
    as well as participation in loyalty programs, while the exchange can raise
    additional capital through token issuance.

    Bitcoin to Reach New ATH
    This Year?

    When asked
    where he sees the price of Bitcoin in the long term, Kral suggested that there
    are “strong predictions for significant price increases driven by the
    halving event and institutional adoption,” which allow considering
    potential all-time highs.

    “Some
    analysts prognose that BTC could hit USD 100K by the end of the year. Experts
    like Anthony Scaramucci or Michael Novogratz go a step further and believe in
    reaching 150-170K USD within 18 months after the 2024 halving ,” said the
    zondacrypto CEO.

    He also
    drew attention to the popularity of cryptocurrency ETFs and growing
    institutional adoption.

    From the
    perspective of a cryptocurrency exchange CEO, the increase in BTC price and
    other main assets is certainly beneficial. Every “crypto pump” attracts new
    investors and clients, certainly much more than even the best promotional
    campaign.



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