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Coinbase was named official partner of the Canadian
Football League and the 111th Grey Cup, the crypto exchange announced
today (Thursday). As part of the deal, Coinbase will sponsor the 111th
Grey Cup and the highly anticipated coin toss during the November event in
Vancouver.
Bringing Crypto Closer to CFL Fans
According to the top crypto exchange, this partnership
targets the growing crypto adoption in Canada, where an estimated five million
people, about 13% of the population, are reportedly involved in the crypto
space. The CFL’s partnership deal with Coinbase reportedly
marks the first time a major Canadian sports league has officially entered the world of cryptocurrency.
Commenting about the partnership, Lucas Matheson, the
CEO of Coinbase Canada, said: “The CFL is one of Canada’s most celebrated
sports leagues, and we’re thrilled to be partnering with them. Together, we aim
to deepen Canadians’ connection with crypto and provide them with the tools and
opportunities to participate in the digital economy, increasing economic
freedom across Canada in the process.”
Following the collaboration, the entities have invited
CFL fans to take part in the crypto economy through Coinbase’s promotional
offers. Fans who make their first trade on the Coinbase app or website will reportedly
receive $25 in Bitcoin as part of the kickoff to this partnership.
Bitcoin Prizes
Furthermore, fans scanning QR codes will have chances
to win Bitcoin prizes, regular season tickets, or even a grand prize of $50,000
in Bitcoin and an all-inclusive trip to the 112th Grey Cup in 2024.
The Grey Cup will feature additional fan engagement,
including the Twisted Tea Grey Cup Halftime Show, headlined by the Jonas
Brothers. With over 100 years of history, the Grey Cup is one of Canada’s renowned
annual events.
This article was written by Jared Kirui at www.financemagnates.com.
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